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RIDE the COW 2019 – After Movie

RIDE the COW 2019 - After Movie For the second year in a row we supported Sweden’s (in our opinion) absolute best freeride competition - Ride The Cow. A competition for everyone, from beginners in the freeride scene to established riders with a tonne of competition...

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MEET THE RIDER #2

GABRIELLA EDEBOSOFIE GIDLUND Last month we had a chat with Sofie Gidlund, upcoming big mountain talent and the future of Swedish freeriding. To understand how she can manage to ski all day, every day and still study a bachelor in eco-entrepreneurship for sustainable...

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MEET THE RIDER #1

GABRIELLA EDEBO We had a chat with Gabriella Edebo, the most stoked freeskier south of the arctic circle (well sometimes even North). Hi Gabriella, can you tell me where you are right now and what it looks like? Hey there! After meeting you guys at the trade show ISPO...

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